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Design Portfolio:
Identity/Branding & Book Covers

Portfolio Sections:
Design - Logo/Identity, Advertising, Display, Presentations, Visual Interfaces
Illustration - Line & Color, Information, Photographic, Cartography
Fine Art - Drawing, Painting, Sculpture, Crafts
Resume - Client lists and employers

Identity/Branding, Book Covers
Product Display, Advertising & Marketing
Visual Interfaces & Presentations

Identity Packages

Your identity itells people a great deal about you in a few words or images. A Logo is a part of that identity. Business cards, stationary, business forms, advertising materials and an on line presence, together constitute an Identity package. Specifiic advertising materials are in Product Display, Advertising & Marketing. Websites and presentations are in Visual Interfaces &Presentations.

Businesses have been using cards for over 100 years... the card itself was in use in the 1600's. The Victorians left "calling cards" when they visited friends and business contacts. This 400 year history of the calling card is interesting. Stationary is generally based on the theam you use on your business card.

When your customers only interact with you on line the quality of your Identity can make or break you. Cutting corners in the wrong places can disrupt the conversation between you and your customers before they experience your product.

This ad in the Ferrari Magazine, Cavallino and the business card design were both based on Phil Hill's 2689 GT Ferrari that the business rebuilt from the ground up. Hill drove the rebuilt car in Monterey at the Pebble Beach Concorse d'Elegance where he served as its Grand Marshall.

The Dynomax Logo art was done with an airbrush and ink on photgraphic paper... 18" long. The image was used for atationary, mailers, adverisments, and decals on the equipment.

Logo, Identity, Branding

 

Auntie Lynn's Kitchen

Keeping the idea that every jar was lovingly crafted, while straddling a homemade and professional image.
Lynn needed a logo for personal gifts and an evolving small business. Her products are well worth trying.

Meet my Plate

Social Networking service in progress. Details in Illustration.

Book Cover Design and Brochures

Born in Internment, from Grape & Thistle Press, by Anna Fiorina Hess, paperback cover spread and ebook The logo appears above. The cover details are in Illustration Portfolio.

The Counterfeit Princess by author Melinda Young is the first of a trilogy, cover spread and ebook.

Covers, illustrations, research and internal layout with indexing for several books by Aaron Marcus.

"Graphic Design for Electronic Documents and User Interfaces," "Human Factors and Typography for More Readable Programs" cover and illustrations, and "The Cross-GUI Handbook for Multi platform User Interface Design" comprehensive research analysis and illustrations.

California East Bay Conservation Corps
4-panel brochure with pocket for inserts, dye cut for business cards. Gray area is a cut out.

Meyer Cypress Tree Inn
6-panel brochure and Yellow Pages advertisments.
Photo composites, cartographyand manipulation of stock art.

The images and data on this site are the property of sandra ragan/plum grafik, clients thereof, and others as noted. Please respect their hard work and creativity by following the "Golden Rule,"
Do unto others as you would have them do unto you.

Webmaster: webmaster @ www.plumdigital.com. Thanks.

Portfolio Sections:

Design - Logo/Identity, Advertising, Display, Presentations, Visual Interfaces
Illustration - Line & Color, Information, Photographic, Cartography
Fine Art - Drawing, Painting, Sculpture, Crafts
Resume

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