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Identity/Brand, Product Display, Advertising, Marketing, Presentation
It is the designer's job to work in concert with the client to create a meaningful, unified image that expresses and reinforces an overall consistent impression. An award winning design may be a complete failure if it doesn't do its intended job. The possibilities are limitless.
Logo, Identity, Branding
Book Cover Design and Brochures
The Counterfeit Princess by author Melinda Young is the first of a trilogy, cover spread and ebook.
Covers, illustrations, research and internal layout with indexing for several books by Aaron Marcus.
"Graphic Design for Electronic Documents and User Interfaces" (samples), "Human Factors and Typography for More Readable Programs" cover and illustrations, and "The Cross-GUI Handbook for Multi platform User Interface Design" comprehensive research analysis and illustrations.
California East Bay Conservation Corps 4-panel brochure with pocket for inserts, dye cut for business cards. Gray area is a cut out.
This ad in the Ferrari Magazine, Cavallino and the business card design were both based on a famous classic car the business had just finished rebuilding from the ground up.
Auntie Lynn's Kitchen
Straddling homemade and professional. Lynn needed a label for both personal gifts and an evolving small business. Something that kept the idea that every jar was lovingly crafted. And her products are well worth trying.
Applied Information and User Interface Design
Some of many projects done during my 5 years at Aaron Marcus and Assoc.
Part of a proposed interface for Lawrence Berkeley Labs Human Genome Project.
(Illustration in Freehand on a Mac II and animated in Director to emulate a UNIX/Motif system). The large arrow points to a slider that allows the researcher to track up and down the DNA strand. Information about the section is displayed on the right and is controlled as an outline. The images were presented as a slide show. Aaron Marcus and Assoc.
The graph below is part of an comprehensive 12 volume set describing all the input and output devices of the day and a reference manual comparing all the windowing systems.
After being part of the research team, my job was to produce all the charts and illustrations, lay out the master print documents in MS Word and then translate the entire project into the first version of Word for Windows. Not an easy process. It required reassigning document fonts, changing all the line breaks and relinking every placed image file.
Prototyping information visualization tools for Fortune 50 clients was one an AM+A specialty. This set of windows and ideologues was done for American Express and incorporated an experimental PowerGlove-type 3D controller to manipulate the card member data. Aaron Marcus and Assoc.
Oakland Facade Project. Images created in Photoshop from site photos and drawings. Location maps in Freehand, combined with images in InDesign. Twenty-eight 24 x 36" mounted boards covering 12 blocks of International Blvd., 8 blocks of MacArthur Blvd. and several other locations. Details in Illustration Portfolio. Ace Architects.
California Coastal Commission Hearing for a large Central Coast residential expansion (successful outcome). Combined site photos, renderings and CAD drawings, to produce an interactive PowerPoint presentation with animations and collateral materials. . Carver + Schicketantz Architects.
Kodak's Portfolio Interactive PhotoCDs
Mountain Travel - Sobek's: Adventure Disc CD-ROM
Kodak's Portfolio PhotoCD with its ability to display photographic slide images dynamically on any TV screen was great for 'remote' presentations. Custom Process (now closed) was one of the first service bureaus in the country at the forefront of the 'digital presentation revolution' and had a close relationship with Kodak. This presentation was featured at the MacWorld Kodak booth as a ground breaking use of the technology. As senor designer and main production person, I did most of the navigation layout, menu screens, photo production, mastering and collateral.
The Sixth Street Photography Workshop
The Sixth Street project is an ongoing community outreach program bringing creative outlets and opportunities to the disadvantaged. We built a kiosk as the key to their annual group show at the newly opened San Francisco Museum of Modern Art. Inside was this Kodak Portfolio CD presentation. Audio tracts from the photographers were combined with stories and photos by the members to give viewers a more intimate connection to the work.
Other Kodak PortfolioCD "slide shows" for trade-shows:
Web Site Design and Production
Web design combines page layout, illustration, image manipulation, animation, programming, and dynamic navigation - with minimal control of the final appearance. A challenge to say the least! And this entire site is one of them.
The design and production of portfolio images, an iBook Author book, and two architectural websites for Warren Littell. The most recent site was located on Apple's MobileMe which was taken down in July of 2012.
Traditional Slide Presentations
BioRAD Corporate Office: company history from Corporate Annual Report slide presentation.
Alameda County Emergency Management: emergency response time-line slide presentation.
Family Event DVDs
Full motion video is impressive. But combinations of still photos and audio can be equally impressive.
Examples: QuickTime movie from a surprise DVD presentation
This production was designed around a family member's recollections of growing up in Yosemite (recorded by his step-daughter) and his mother's music. I digitized the music from cassette tapes, acquired the raw digitized family photos and voice-over, and added a few historical images from the Park Service. Composites and retouching were done in Photoshop and combined in iMovie. The basic version was projected with the Ahwahnee Hotel's equipment from my laptop before diner. The "Extended DVD Version" includes pictures of the party, before and after shots of the park, and a section on the Family assembled in iDVD. The final product includes credits, scrolling guest list, custom labels, and jewel case insert.
A similar piece was created for my parents recent 60th Wedding Anniversary.
A chronicle of family occasions; weddings, reunions, birthdays, related events and remembrances, over a 100 year period. It begins with their grand parents in Pennsylvania and West Virginia and follows the family to the youngest great grandchild in Southern California, today. Their favorite song, As Time Goes By, also tracks through the years. (Medley of 6 commercial pieces from Apple's iTunes store, copyrights belong to the artists). The final product includes credits, scrolling guest list, custom labels, and jewel case insert.
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Design - Logo/Identity, Advertising, Display, Presentations, Visual Interfaces
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